PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including your Paypal information or credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
On some occasions, such as when we request to provide feedback on your experience with our services and products, we may collect and process additional information that you provide at your own free will. This additional information may include but is not limited to your: age, gender, education, lifestyle, marketing preferences, opinions, likes, and dislikes, etc.
If you create an account on our website, e.g. to submit your article, we may collect and process your password and other authentication information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, to improve user experience, to ensure that content is presented in a convenient and effective manner for your device, and to assess the success of our marketing and advertising campaigns).
We may also process your personal information to provide you with the information, products, or services that you have requested and/or send tailored marketing and advertising materials (if you agreed to receive them when providing your email address to us).
Additionally, we may your information for internal operations and marketing analysis, including research, testing, troubleshooting, data analysis to help us understand, evaluate and predict certain aspects related to you, such as your preferences, interests, lifestyle, and/or location. conduct data/marketing analysis, research, testing
Finally, we may also use your personal information to advertise or retarget you on other websites and/or social media platforms. This information may include your contact details, email address, demographic data, interests, location, age, and other information that can be useful to tailor and show relevant advertisements on our website or third-party websites.
THIRD-PARTY WEBSITES & SHARING YOUR PERSONAL INFORMATION
Etsy UK: https://www.etsy.com/uk/legal/terms-of-use
Social Media (e.g Facebook, Instagram, Pinterest, Tik Tok)
We may serve targeted ads on social media based on your user profile, which might include the demographics, your likes, interests, dislikes, and behaviour online.
We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
We use Mailchimp to collect email addresses and send email campaigns to our subscribers. Mailchimp allows us to see how many times certain email campaigns had been opened and by which email addresses. This information enables us to optimize and create more effective email campaigns.
We use WooCommerce to display and process orders on our website. WooCommerce allows us to collect and store customer details so we could renew subscriptions and fulfill orders. We may export this order data for analysis to understand our sales performance.
Paypal and Stripe
We use Paypal and Stripe to take and process orders on our website.
If you decide at any time that you no longer want to receive our communications or marketing/advertising materials via email, you can opt-out from our communications by simply clicking the “unsubscribe” or “update my preferences” link at the bottom of any marketing email we’ve sent you.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred to, and stored at, a destination outside the UK or the European Economic Area (the EEA), including countries, which have less strict, or no data protection laws.
By supplying your Personal Information to us, you are consenting to us passing your information outside of the EEA when required.
We retain the personal information you provide only for as long as it is necessary for the purpose for which it was collected. For example, when providing information for marketing, feedback and/or research purposes, we will keep a record of your answers only until we process the data, which will then be either deleted or anonymized.
If you place an order through our Site, we will maintain your order information for our records unless and until you ask us to delete this information.
REPORTING AND ADVERTISING
We use Google Analytics and other Google services to collect and analyse our website user data, such as user location, what content on the website visitors viewed and which actions they took. This data is not directly identifiable and is only used to optimise our website and content.
We use a little code on our website to track and be reported on when visitors take a certain action on our website. This allows us to see how well our Facebook ads are performing and optimize them accordingly.
We use Mailchimp to track overall clicks and opens for our email campaigns and see new subscribers and unsubscribers.
SECURITY OF YOUR PERSONAL INFORMATION
We use Secure Socket Layer (SSL) encryption to ensure that your payment and personal details shared on our website are secure. However, as the transmission of information via the Internet is not completely secure, we do recommend not to save your card account details when making a purchase for an extra layer of security.
We do also ensure that personal information is erased or anonymised when it is no longer required to be retained for the purpose that it was collected. At all times, please keep your password and any other authentication information for our website and other digital properties secure and strictly confidential. We strongly recommend to use complicated, high-security passwords and change your passwords regularly to stay safe online.
The Site is not intended for individuals under the age of 15.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org.